Whether you own a young franchise system preparing for a rush of expansion or an established restaurant chain looking to get more from your local store marketing efforts, you've got goals.

At Wildflower, our industry experience gives us a unique perspective on marketing your franchise system. We can help you identify new opportunities to grow your bottom line, increase visitor frequency or help you refresh your franchise system's image in a way that looks good AND drives sales.

Building a better system.
Your restaurant franchise's advertising should be more than flashy – it has to be effective, it has to be practical for your franchisees and it has to resonate with your core customers.

There is no singular solution for growing sales in the ultra-competitive restaurant world; every franchise has its own unique challenges and opportunities. Because of this, we are big believers in using market research to take the "guesswork" out of the equation and address concrete opportunities to help you grow.

There are all kinds of goals…
Sometimes it's as cut and dried as increasing sales system-wide. But we can also help develop franchise sales programs, create fully customized local store marketing plans to guide franchisees and help create and implement everything from broadcast advertising to a customer rewards program.

Just remember that whatever your goals might be, when you're working with Wildflower your goals become ours, too.

Each of our featured case studies had different needs and different goals that were ultimately met with unique strategies and advertising. While each case may have been different, our process to develop the strategies and advertising has been a constant.

We refine it and review it, but the Process is at the core of what we do and the results we generate.

Click on the case studies to see the very real results our clients have seen.

EMAIL MARKETING ON TAP FOR SHERIDAN’S
Frozen custard chain hires mUrgent to establish their E-Club.

OVERLAND PARK, Kan. (7/9/08) –  Sheridan's Frozen Custard, a premium frozen dessert franchise based in Overland Park Kansas, is launching a new email based marketing program. Working closely with the company's agency of record, Wildflower, and California based web marketing company, mUrgent, Sheridan's will develop several online promotions in the form of an E-Club. Members of Sheridan's E-Club will receive offers and promotions available exclusively online. This club will also introduce members to limited time only treats not found on Sheridan's regular menu.

About Sheridan's Lattes and Frozen Custard
Sheridan's Frozen Custard is a dessert and coffee franchisor offering premium frozen desserts and sweet indulgences. The first Sheridan's was opened in 1998 by Jim Sheridan in Kansas City, and now the brand markets its exquisite treats at 28 locations in 10 states. Sheridan's corporate office can be reached at (913) 341-5339, or to find a Sheridan's near you visit www.sheridansfrozencustard.com.

The Economy and Value
Obviously the economy is not in great shape. Consumers are looking for value and thinking two or even three times before parting with their money. That being said if your restaurant can communicate its value proposition to consumers this could actually be an opportunity for growth.