In their attic. Times have changed. The attic turned into their own office building. Two became a core of design and advertising specialists working with a virtual team of experts in fields ranging from market research to media buying.

Wildflower founders Garrick & April Arnold’s combined experience before starting Wildflower in October of 2000, includes 6 years as a senior graphic designer for a national pizza franchise, 7 years of restaurant franchise ownership and an additional 2 years in franchise general management. Today, they employ a team of professionals experienced in all facets of marketing and advertising.

It’s this unique blend of franchise system experience and graphic design expertise that led them to open Wildflower with the goal of creating brands, marketing strategies and advertising that is specifically designed to help franchise systems flourish. They know what potential franchisees want to see, and they know how to create messages that appeal to customers of all kinds. Their understanding of food service management coupled with their creative backgrounds led them to perfect their profit-maximizing Menuology™ menu engineering and design process.

If you want custom creative design, innovative and effective marketing strategies and a focus on generating a real return on investment, then contact us  today.

Each of our featured case studies had different needs and different goals that were ultimately met with unique strategies and advertising. While each case may have been different, our process to develop the strategies and advertising has been a constant.

We refine it and review it, but the Process is at the core of what we do and the results we generate.

Click on the case studies to see the very real results our clients have seen.

EMAIL MARKETING ON TAP FOR SHERIDAN’S
Frozen custard chain hires mUrgent to establish their E-Club.

OVERLAND PARK, Kan. (7/9/08) –  Sheridan's Frozen Custard, a premium frozen dessert franchise based in Overland Park Kansas, is launching a new email based marketing program. Working closely with the company's agency of record, Wildflower, and California based web marketing company, mUrgent, Sheridan's will develop several online promotions in the form of an E-Club. Members of Sheridan's E-Club will receive offers and promotions available exclusively online. This club will also introduce members to limited time only treats not found on Sheridan's regular menu.

About Sheridan's Lattes and Frozen Custard
Sheridan's Frozen Custard is a dessert and coffee franchisor offering premium frozen desserts and sweet indulgences. The first Sheridan's was opened in 1998 by Jim Sheridan in Kansas City, and now the brand markets its exquisite treats at 28 locations in 10 states. Sheridan's corporate office can be reached at (913) 341-5339, or to find a Sheridan's near you visit www.sheridansfrozencustard.com.

The Economy and Value
Obviously the economy is not in great shape. Consumers are looking for value and thinking two or even three times before parting with their money. That being said if your restaurant can communicate its value proposition to consumers this could actually be an opportunity for growth.